Sao Paulo – Capital – It is the most important economic and financial center in Brazil.
With a population of 11,244,369 inhabitants (IBGE, 2010 – Brazilian Institute of Geography and Statistics), Sao Paulo influences the national scene, sets trends and fosters culture. It is the 14th most globalized city on Earth.

Business

• 38% of the 100 largest private capital companies
• 63% of international groups based in Brazil
• 17 of the 20 largest banks
• Approximately 100 of 200 information technology companies
• BM&F and BOVESPA (Futures and Commodities Exchange and Sao Paulo Stock Exchange) – the largest stock exchange in South America.
• Hospital das Clinicas – the largest and most renowned hospital in Sao Paulo.
• The largest Gay Lesbian Bisexual Transgender Pride Parade in the world with more than 3,5 million people.

 

*Source: http://www.cidadedesaopaulo.com/sp/br/sao-paulo-em-numeros

Cuisine

• 12,500 restaurants
• 52 types of cuisine
• 15,000 bars
• 3,200 bakeries (10,4 million of bread loaves per day or 7,200 per minute)
• 500 barbecue places
• 250 Japanese restaurants
• 1,500 pizza places (1 million of pizzas per day or 720 per minute)
• 2,000 takeaway restaurants

 

*Source: http://www.cidadedesaopaulo.com/sp/br/sao-paulo-em-numeros
 

Culture and Leisure

• 160 theaters
• 110 museums
• 260 theaters in 55 complexes
• 280 theater rooms (600 stage plays average per year)
• 40 cultural centers
• 64 parks and green areas
• 7 theme parks in greater Sao Paulo
• 7 large entertainment venues
• 294 concert and performance venues
• 1,000 gymnasiums
• 2 yacht clubs
• 12 golf clubs
• 7 soccer stadiums
• 1 international grand prix
• Most visited places by tourists in Sao Paulo: 83% museums, 81% parks and green areas, 67% bar or night clubs, 56% theaters and 37% concert venues.

 

*Source: http://www.cidadedesaopaulo.com/sp/br/sao-paulo-em-numeros
 

Events

• Sao Paulo is the South American capital of trade fairs. It is also among the top 15 destinations for international events in the world (ranking 12th).
• 90,000 events are held per year (one event every six minutes)
• 75% of the Brazilian trade fair market
• R$ 2,9 billion of revenue per year
• R$ 700 million in leasing spaces for exhibitions
• R$ 700 million in services
• R$ 8,5 billion in trips, hospitality and highway and air transport
• Approximately 500,000 direct and indirect jobs
• 29,000 exhibitors
• Approximately 700,000 square meters of large spaces to hold events, in addition to hundreds of small-sized spaces.
• Only Anhembi (Anhembi Exhibition Hall) occupies an exhibition area of approximately 400,000 square meters – it is the largest venue for events in South America.
• Approximately 4,3 million people attend events in Sao Paulo every year, including professionals, buyers and 45,000 foreign purchasers.
• The economic sectors that hold trade fairs, meetings and events the most in Sao Paulo are medical, scientific, technology, manufacturing and education, respectively.

 

*Source: http://www.cidadedesaopaulo.com/sp/br/sao-paulo-em-numeros
 

Hospitality

• Sao Paulo counts on the main national and international hotel chains
• 410 hotels (42,000 hotel rooms available)
• Average hotel occupancy rate in 2009: 62.2%
• Average daily rate in 2009: R$ 197
• RevPar (Revenue per hotel room) in 2009: R$ 118.82 (1.7% above the previous year)

*Source: http://www.cidadedesaopaulo.com/sp/br/sao-paulo-em-numeros

Tourism

• Sao Paulo welcomes 11 million visitors every year
• Out of international tourists that visit Sao Paulo, 38% are from Europe, 30% are from the United States and Canada, 21% are from Mercosur, 7% are from Latin America and 4% are from Asia.
• Approximately 50% of tourists come to Sao Paulo on business and 39% on holiday.
• They normally stay in Sao Paulo from three to five days on average
• Daily expenses: US$ 150  
• 5 TICs – Tourist Information Centers
• 56.1% of tourists come to Sao Paulo on business; 22.4% to attend events; 10.9% on holiday; 4.0% to study; 2.6% to visit relatives and friends and 2.5% for healthcare purposes.

 

 

*Souce: http://www.cidadedesaopaulo.com/sp/br/sao-paulo-em-numeros
 

Transportation

• 37,000 cabs
• 15,000 city buses
• 1,335 bus lines
• 28 bus terminals
• 5 subway lines
• 62,3 kmof subway lines and 20,0 kmunder construction
• 55 metrostations
• 270 kmof train lines
• The second largest fleet of helicopters in the world
• 44 airline companies
• 4 airports in Greater Sao Paulo, including one in Campinasand another in Guarulhos.

 

*Source: http://www.cidadedesaopaulo.com/sp/br/sao-paulo-em-numeros
 

General Data:
Sao Paulo was founded on January 25th, 1554.
Location: Southeast region of Brazil
Relative Air Humidity: 78% – annual average
Climate: Temperate and Tropical
Area: 1,530 square kilometers
Height: average around 760 meters
Population: 11,244,369 inhabitants
Time Zone: GMT (-) 3 hours

São Paulo

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Saturday, 19/08/2017

55 11 3898-7850

Av. Rebouças, 600 | 05402-000 | São Paulo | SP

Fax: 55 11 3898-7878 | reboucas@hc.fm.usp.br